During this time of year, I like to step back from the everyday grind and view the landscape of life from my perspective and make some observations. From a professional view, I continue to be amazed at how lucky I am to live in an era where there is so much technological change.
If you don’t remember anything else from this blog entry… remember this in 2015:
Major Change = Major Opportunity
Keeping that concept in mind, I want to share with you my observations on what marketing trends are likely to be pervasive in 2015:
1. Ubiquitous Marketing
Tying all marketing channels both traditional and digital into a cohesive, effective and profitable message will continue to be a challenge. Those companies that are able to conquer this challenge will have a major advantage over their competition.
2. Embracing the Customer-Centric Dynamic
Selling is only part of the equation. Brands and companies have to produce content that “cares and shares” with the customer. Digital marketing is about influence and choice. Selling and pushing all of the time is inappropriate. That doesn’t mean that selling is not a part of the equation but it cannot be all of the equation.
3. Marketing and Sales Unite!
The trend over the past few years has been for marketing and sales to work together in ways once thought to be impossible. This trend will continue as digital marketing makes the marriage possible and effective through content distribution and lead generation.
4. Traditional Marketing is Still Effective
While much has changed, much remains the same! Many digital marketers completely skip over or shun traditional marketing and media while the traditional concepts and tools remain relevant. For example… Many brands, products, and services need to throw a large net or reach out to the masses with traditional media to siphon potential customers into search and social media channels. In other words, drive people to their digitally based sales funnel.
5. The Continued Rise of Mobile
The mobile revolution is as big as the internet revolution itself. Tearing away computer cords and advancing phones and tablets into powerful handheld computers has empowered, enlightened and transformed our culture in ways we don’t even fully understand yet. Obviously, marketing is along for this game changing ride. Mobile data and the ability to for marketers to greater influence the purchase process with mobile-centric tools has the potential to make mobile marketing the key trend to follow in the future.