Experts using the tools that matter most.

The key to marketing in today's media landscape is to discover the right combination of strategies and techniques…when you find the right mix, you'll have customers lining up at your door. At Necessary Marketing, we are committed to making your marketing plan work, whether it involves Tele SEO and viral video or press releases and print ads.

To navigate our services, click on the spine for more information on each service. Thanks!

Marketing & Advertising Consulting
Not sure where to start? Let Necessary Marketing help you explore the options and design an approach that fits your goals.

o Needs Assessment – We want to learn all about your business.
o Marketing plans – We develop a customized strategy that really works for your business.
o Brand identity – We show off your company's strengths and emphasize your uniqueness.
o Media planning and strategy – Plan your work and work your plan.
Traditional Media
While the media world seems to change daily, traditional media options still can be incredibly effective if they're used correctly.

o Media negotiations and purchasing – This is where experience really counts! We use all of the latest measuring services, including but not limited to Aribtron (radio), Nielsen (TV), MRI (Print), SQAD, Netcost, etc.
o TV and Radio advertising - Yes, they still work. We know how and when.
o Outdoor – Billboards – We will look at every board we buy personally so you don't get placed behind a tree!
o Direct Mail – Mailers are a classic approach that is great for certain types of promotions, but not all.
o Point-of-Sale Strategies – A "must" in certain retail business scenarios.
o Magazines and Newspapers – These options can still be effective when you know your demographic and the publication is the right fit.
Public Relations
PR can be humdrum, or it can really get you noticed. It's a traditional discipline that remains a key component to most marketing plans. Our out-of-the-box approach will complement and enhance your overall marketing plan.

o Media strategy – How can "free media" work for you?
o Media relations – Public image…isn't that what this is all about?
o Press releases and press conferences – We know how to send a clear and concise message.
o Event Planning – Everyone loves a party….especially when they make money!
o Guerilla marketing – Clever, below-the-radar techniques can give you the most bang for your buck.
Digital & Emerging Media Consulting
  • What new techniques are you missing in your media plan? Which ones would be
    a waste of time and money, and which ones will help your company stand out?
    We'll help you figure it out.

    o Search Engine Optimization (SEO) – Measurable, scalable, and powerful. Need we say more?
    o Website development – A must for virtually every business…make your website work for you, not against you.
    o Internet and online marketing – It's not just about buying ads on a website, it's about incorporating the internet into an overall strategy
    o Viral marketing – word of mouth is worth so much, whether in-person or online.
  • o Mobile phone apps and ads – You may not be on the bandwagon yet, but these
    tools are rising in importance every day.
    o Second Life and other virtual worlds – Don't worry….we are still figuring this one out too!
    o Podcasting – Great way to educate consumers or customers on topics related to your expertise.
    o In-game Advertising (IGA) – This may sound far out, but it can be another excellent method for reaching across generations with your message.
Social Media
There are more than 500 million active Facebook accounts, Twitter claims 175 million, and LinkedIn recently reached 100 million. Are you ignoring the way people communicate today?
o Facebook, Twitter, and LinkedIn – Who isn't using social media these days? It's how we interact in today's world.
o YouTube, flickr, Metacafe – Did you know you even can have a custom Youtube channel? We know how to do it.
o Targeted message boards – A great way to get the conversation started about your business.
Advertising Production
When your business relies on advertising, it's often your production quality that will set you apart from the competition. Consistency in the look, feel, and sound of your ad is the guiding force behind your marketing. You want to be noticed for the quality of what you offer, not remembered for how bad your ads are!
o TV Commercials – Sometimes being seen is the best way to go.
o Radio Commercials – Sometimes being heard is the best way to go.
o Print Ads – Standing out is the key. Which publications reach your target market most efficiently?
o Brochures and Collateral – These tools must show who you are and what you do in a way that sets you apart from the crowd.
o Billboards – The 5-second read makes simplicity a must.