Social media is serious business.
It also requires a comprehensive marketing strategy with a consistent approach, centered around driving people to your website to capture more leads and more sales. One of the biggest mistakes we see companies make is not properly marketing through Social Media. It’s a major weapon not to be handled by your cousin or an employee that isn’t a marketing professional.
Within your Sphere, Social media plays multiple roles with the consistent goal of driving customers to your website. It should be designed to provide a forum for customer interaction, provide valuable content for consumer use, and finally as a way to communicate direct sales messages.